AI+HI=INTELLIGENCE. ACCELRATED
The Smart Cube was established in 2003 as a KPO (Knowledge Process Outsourcing).
A solution-led focus initiated in 2017 led the brand to evolve and become a trusted partner for high-performing intelligence that answers critical business questions. I have been pivotal in this brand transformation towards Ai+Hi, much before Gen Ai and Chat GPT became ubiquitous around us.
Ai+Hi represents the perfect combination of human insight with advanced AI/ML and a synergistic approach to problem-solving.
MY ROLE
BRAND BUILDING
Develop and manage brand guidelines across channels for The Smart Cube and its digital product portfolio.
BRAND GOVERNANCE
Ensure creative consistency of brand elements & instruments in sync with the master Brand Book. Compliance of UI/UX design language across platforms.
MERCHANDISE DESIGN
Design for promotional events and brand merch for employee engagement.
BRAND WORKSHOP
Continued workshops across the organisation, to bring home the brand
CREATIVE DIRECTION
Ideation of campaigns for products and solutions and execution across online and offline channels.
DESIGN EVANGALIST
Spread brand & design beyond Marketing as a org wide sensibility.
