BRAND BOOK
Creating the brand book for WNS Procurement involved a meticulous process of integrating elements from The Smart Cube, Denali, and OptiBuy with the overarching WNS brand. This project aimed to encapsulate WNS Procurement's position as a market leader in procurement and supply chain advisory, managed services, and digital transformation. By aligning visual and thematic components with WNS's established identity, the brand book maintained brand consistency while showcasing the unique market differentiation provided by Denali, The Smart Cube, and OptiBuy.
The brand book was structured into several key sections
The Brand Identity
Colour
Typography
Sonic branding
Images
Marketing Collateral & Social Media Assets
Templates
Merchandise
Videos
UI/UX
Careful consideration of colour palettes, typography, and graphic elements ensured a cohesive look, effectively positioning WNS Procurement at the forefront of procurement excellence.
