Creativity is that simple surprise and delight of seeing familiar things in a new way.
ACCOMPLISHMENTS
GLOBAL
BRAND LAUNCHES
B2B and B2C segment
Jio - India's largest telecom and data company
The Smart Cube - A global analytics and research firm
WNS Procurement - A global advisory firm
BRAND
EQUITY
Ai+Hi = Intelligence. Accelerated
Strategically rebranded The Smart Cube, boosting equity by 5X, culminating in its acquisition by WNS, an NYSE-listed firm.
UX/UI
DESIGN
Amplifi PRO
Led UX/UI design for Amplifi Pro - a procurement intelligence SaaS platform, driving demand from major clients. Surpassed 14,500 active users with $ 0.5 million in revenue.
PACKAGING DESIGN
Revlon | Almay | Neutrogena | Palmer
Multiple global launches of colour cosmetic and skincare packaging
STRENGTHS
UI/UX | Brand Strategy | Visual Communicaton | Social Media Strategy | Creative Direction | Packaging Design
Experiences in Consulting, Research & Strategy, Telecom, Wellness & Beauty and Lifestyle Accessories companies for Europe, North America and Asia.
I occasionally teach at design colleges and take workshops on brand. I am a dad to a boy, a blogger, and a runner.
UTILITY PATENT
US8251074
An adjustable applicator employed for application of a cosmetic or a care product such as for application of mascara. The filament is housed inside the bore of the applicator element and a clasping means wherein the applicator element angularly deforms when a force is applied on the clasping means such that the angular deformation occurs on the radial axis of the applicator element.
SOME OF THE COMPANIES I HAVE WORKED WITH
A premiere FMCG skincare & cosmetics company, owns the global brand BIOTIQUE. The brand is a unique blend of the 5,000-year-old science of Ayurveda with 21st century biotechnology.
Reliance Jio Infocomm Limited is a voice and data company, which operates as a subsidiary of Reliance Industries Limited under the brand of Jio.
The Smart Cube is a global analytics and research firm that delivers analytics and research services to fortune 500 companies and large corporations in key sectors including CPG, financial services, retail, life sciences and industrials.
WNS Procurment provides a complete range of adaptable procurement services and digital solutions to support every aspect of the procurement lifecycle.